Tag Archive for: India

Miller in Spotlight – Mr. Cheran K, CEO – Kaleesuwari Refinery Pvt. Ltd.

Q. Kaleesuwari has been a household name for over five decades. What was the defining moment that led the company to transition from being a provider of ‘pure oil’ to becoming a champion of ‘fortified nutrition’ through initiatives like the Vita D3+ campaign?

For over five decades, Kaleesuwari built its reputation on purity and trust. However, as we engaged more deeply with consumers, nutrition experts, and public-health stakeholders, one reality became clear — India’s hidden hunger, especially Vitamin A and D deficiency, cannot be addressed by availability of food alone; it requires nutrient-enriched staples.
Edible oil is consumed daily across socio-economic segments and geographies. That makes it a powerful and scalable nutrition delivery vehicle. This insight became the defining moment for us. The Vita D initiative was therefore not just a product upgrade, but a purpose-led transition — from being a provider of pure oil to becoming a partner in preventive nutrition.
It aligns perfectly with our long-standing philosophy: what reaches the consumer’s kitchen must improve their wellbeing, not just meet a functional need.

Q. What is the biggest challenge Kaleesuwari has faced in EO fortification?


The most significant challenge has been balancing nutritional compliance with commercial and sensory expectations.
Fortification requires:
• highly precise micronutrient dosing
• stability across the product’s shelf life
• zero impact on taste, aroma, and appearance
At the same time, it must remain affordable for mass consumers.
In the early stages, creating process discipline, supplier alignment for premix quality, and real-time monitoring systems were critical. Today, the challenge has evolved into driving consumer awareness so that fortification is valued and not seen as just another label claim.

Q. With your rigorous ’80-point quality check’ process, how has Kaleesuwari integrated EO fortification into its manufacturing without compromising the taste and stability that consumers expect from brands like Gold Winner and Cardia?
Our 80-point quality check system was actually an enabler for seamless integration.
Fortification has been embedded at three levels:

Output assurance
• Retention sample testing for micronutrient stability across shelf life
• Sensory benchmarking against non-fortified control oils
This ensures that brands like Gold Winner and Cardia retain their same taste, lightness, and cooking performance, while delivering added nutrition — which is non-negotiable for us.

Input control
• Validation of certified premix suppliers
• Stability and compatibility testing with different oil matrices

Process control
• Automated and calibrated dosing systems
• Homogeneity validation at defined batch intervals
• In-line and post-blend sampling protocols

Q. How do your quality, operations, and procurement teams work together to ensure consistent standards and reliable supply to consumers?


Fortification success depends on synchronised execution across procurement, operations, and quality:
• Procurement ensures long-term partnerships with certified premix suppliers, dual sourcing strategies, and strict inbound quality protocols.
• Operations manages calibrated dosing, batch traceability, and process standardisation across plants.
• Quality drives validation, periodic audits, and regulatory compliance, including FSSAI fortification norms.
We operate through a closed-loop review system, where deviations — however small — trigger root-cause analysis and corrective action. This guarantees that the consumer gets the same nutritional assurance in every pack, every time.
Q. India faces a significant challenge with Vitamin A and D deficiencies. How does Kaleesuwari view its role as a miller in the ‘Millers for Nutrition’ coalition to help bridge this nutritional gap, especially for semi-urban and rural populations?
As a leading edible-oil miller, we believe our responsibility goes beyond manufacturing.
Through the Millers for Nutrition coalition, our focus is on:
• Making fortified oil accessible to semi-urban and rural households
• Supporting large-scale behaviour-change communication
• Partnering in institutional and public-distribution channels
• Sharing best practices in process, quality, and compliance
Because edible oil has near-universal penetration, millers like us can help bridge the micronutrient gap at population scale without requiring any change in food habits.

Q. In your experience, what is the biggest challenge in moving the needle on consumer awareness for fortified foods, and how are you tackling it?


The biggest challenge is that fortification is an invisible benefit.
Consumers can see purity and price — but they cannot see micronutrients.
Our approach has been to:
• Simplify communication through campaigns like Vita D
• Use on-pack education with the +F logo
• Drive doctor, nutritionist, and digital advocacy
• Position fortification as family wellness, not a technical feature
The shift we are working towards is from “oil that cooks well” to “oil that cares for your family’s health.”

Q. As our ‘Miller in Spotlight,’ how does Kaleesuwari envision the long-term roadmap for its fortification journey?


Our fortification roadmap is built on three pillars:

Nutrition leadership
• Continuous improvement in micronutrient stability
• Collaboration with policymakers and industry bodies
• Consumer education at scale


Our long-term vision is clear:
Every Kaleesuwari pack should not only deliver purity and performance, but also measurable nutritional value to the Indian consumer.

1. Universalisation
Ensuring fortification across our entire edible-oil portfolio so that nutrition is not a premium feature but a standard.

2. Accessibility
Taking fortified oils deeper into:
• rural markets
• value packs
• institutional channels

3. Nutrition leadership
• Continuous improvement in micronutrient stability
• Collaboration with policymakers and industry bodies
• Consumer education at scale

Our long-term vision is clear:
Every Kaleesuwari pack should not only deliver purity and performance, but also measurable nutritional value to the Indian consumer.

Fortification in Action: Advancing Nutrition through Innovation

A significant milestone in India’s journey to combat hidden hunger was marked with the launch of Sona Bharat by BMF Agri Pvt Ltd at its fully automated rice milling plant in Dubrajpur. The state-of-the-art facility, equipped with an advanced blending system, was inaugurated on the same day—demonstrating how technology and nutrition can come together to deliver impact at scale.

The launch and accompanying plant visit offered a closer look at how fortified rice, enriched with essential micronutrients, can be seamlessly integrated into large-scale production processes while maintaining high standards of quality, safety, and consistency. The facility stands as a strong example of how modern milling infrastructure can support national nutrition goals without disrupting efficiency or commercial viability.

Speaking at the occasion, Abhishek Shukla, Country Program Manager, Millers for Nutrition India, emphasized the transformative potential of fortification: by enriching everyday staple foods like rice with vital nutrients, millers can play a pivotal role in addressing micronutrient deficiencies while contributing to healthier communities and long-term economic progress.

Initiatives such as this underscore the growing leadership of progressive millers in advancing nutrition security. They also reflect the broader vision of Millers for Nutrition—leveraging food fortification as a sustainable, market-led solution to improve public health outcomes across India.

As fortified staples move from mills to millions of plates, actions like these bring us closer to a future where better nutrition is built into everyday diets.

Empowering a Healthier Future through Wheat Flour Fortification

Strengthening the fight against hidden hunger begins with awareness—and leadership at the last mile. Reinforcing this belief, Millers for Nutrition, powered by TechnoServe, in association with Hanumanta Foods, successfully hosted a Regional Workshop on Wheat Flour Fortification on 19 January 2026 in Durgapur, West Bengal.

The workshop focused on building awareness and strengthening retailer leadership around wheat flour fortification—recognizing retailers and distributors as critical influencers in driving informed consumer choices and expanding access to fortified staples.

The event was graced by Suneeti Toteja, Senior Director and Head, Food & Agriculture Department, Bureau of Indian Standards, as the Chief Guest, and Payel Maji, former Assistant Director (Technical), Food Safety and Standards Authority of India – Eastern Region, as the Guest of Honour. Both speakers underscored the critical role of food fortification in addressing micronutrient deficiencies and emphasized the importance of compliance, quality, and consumer trust in fortified foods.

The workshop saw enthusiastic participation from over 350 wheat flour distributors and retailers from across West Bengal. Through interactive sessions and practical insights, participants were sensitized to the health benefits of wheat flour fortification, regulatory standards, and their role in promoting fortified products within their communities.

At Millers for Nutrition, we remain committed to strengthening the food system by building awareness, fostering collaboration, and enabling market-led solutions that improve nutrition outcomes. By empowering retailers and distributors with knowledge and leadership, we move one step closer to ensuring that fortified wheat flour reaches millions of households.

Together, we can shape a healthier, more nourished future—one fortified meal at a time.

Millers for Nutrition Shines at Gulfood 2026

Millers for Nutrition Shines at Gulfood 2026

Millers for Nutrition made a strong and purposeful presence at Gulfood 2026 (January 26–30), one of the world’s largest food and beverage platforms, using the global stage to spotlight how fortified staples can drive both nutrition impact and commercial growth. Across five high-energy days, the pavilion became a hub for conversations around quality, scale, and global readiness—bringing the mission of fighting malnutrition into direct dialogue with international trade.

A key highlight of the event was the participation of our Champion Millers from across Asia, who engaged with global buyers, exporters, and distributors to explore new export pathways for fortified rice and wheat flour. These interactions translated the coalition’s nutrition mandate into tangible business opportunities, reinforcing confidence in fortified staples as competitive, market-ready products.

The visit of Dr. C. B. Singh, Deputy General Manager at the Agricultural and Processed Food Products Export Development Authority (APEDA), further strengthened this narrative. His engagement underscored India’s growing leadership in the global fortified rice movement and highlighted the enabling role of policy and export ecosystems in scaling nutrition-forward solutions.

Adding a compelling experiential dimension, Celebrity Chef Dr. Rajeev Goyal hosted a live culinary showcase using fortified wheat flour, demonstrating that nutrition-enhanced products deliver on taste, versatility, and consumer appeal—without compromise.

By convening millers, policymakers, buyers, and technical experts under one roof, Millers for Nutrition used Gulfood 2026 as a true commercial catalyst. The event reaffirmed a powerful message: fortified foods are not only a public health imperative, but a viable, scalable, and globally competitive business opportunity for forward-looking millers.

Sector-Wide Training series in Indonesia on Rice Fortification

TechnoServe Indonesia, in partnership with Indonesia’s Rice Millers and Traders Association (PERPADI), successfully held three Sector-Wide Training (SWT) sessions on Rice Fortification.

These trainings took place in three cities—Yogyakarta, Malang, and Jakarta—over October and November 2025. The sessions covered technical materials on the production of fortified rice and fortified rice kernels (FRK), including premix, extrusion, blending processes, and Quality Assurance/Quality Control (QA/QC).

The training also highlighted the importance of rice fortification in Indonesia, existing regulations, and the business opportunities available to Indonesian millers.

Experts from Millers for Nutrition’s Strategic Fortification Partners (SFPs), including Buhler AG, dsm-firmenich, and Hexagon Nutrition, presented during the sessions. We also featured Indonesian fortified rice producers and FRK manufacturers who shared their experiences and challenges.

Over 100 millers participated in this training.

Empowering a Healthier Future through Wheat Flour Fortification!

Millers for Nutrition organized an Awareness Seminar and Retailer Workshop on “Wheat Flour Fortification” in Valsad on November 20th, 2025 in association with NPB Agro Pvt. Ltd. and Valsad Rotary Rangers.

The seminar was graced by esteemed guests, including Dr. Rajkumar Dagadkhair (ARS), Joint Director, Food Safety and Standards Authority of India, as the Chief Guest, and Padmashree Dr. Yazdi Italia, Ex. Hon. Director, Go-NGO Sickle Cell Anaemia Control Program, Govt. of Gujarat, as the Guest of Honor. Dr. Nimisha Patel and Dr. Krunal Rana from Amit Hospitals Pvt. Ltd. also shared their valuable insights on the importance of food fortification.

Over 100 guests, including millers and retailers, attended the event, which aimed to build awareness about the benefits of wheat flour fortification. We are committed to working towards a healthier future for all and appreciate the support of our partners, speakers, and participants in making this event a success.

Key Highlights:

  • Awareness Seminar and Retailer Workshop on Wheat Flour Fortification
  • Esteemed guests from Food Safety and Standards Authority of India and healthcare sector
  • Over 100 attendees, including millers and retailers
  • Focus on building awareness about the importance of wheat flour fortification

Let’s work together towards a healthier future!

West Bengal Steps Up in the Fight Against Malnutrition as Millers for Nutrition and Industry Leaders Launch Five New Fortified Food Brands in Kolkata

Initiative brings together government, experts, and millers to strengthen nutrition security and expand access to fortified rice and wheat flour across the state

In a major step toward tackling malnutrition and hidden hunger, Millers for Nutrition, powered by TechnoServe, today brought together millers, nutrition experts, government officials, and industry leaders at Peerless Hotel, Esplanade, Kolkata for the launch of five new fortified food brands. In continuation of the series of national events themed “Unlocking Market Potential: Advancing Fortified Staple Foods” this event in Kolkata underscored how food fortification can significantly improve nutrition outcomes for families across the state.

Senior representatives from the Food and Civil Supplies Department – Government of West Bengal, FSSAI Eastern Region, and the Food Corporation of India attended the event.

Speaking at the event, Rizwan Yusufali, Global Program Director, Millers for Nutrition, said, “Malnutrition remains one of India’s most urgent public health concerns. Fortified staple foods offer a simple, proven way to improve nutrition at scale. The launch of five fortified brands in West Bengal shows what is possible when millers, government, and partners come together with a shared mission. This collaboration is a meaningful step toward building a healthier and more nutrition-secure West Bengal.”

“Strengthening food processing capabilities is essential for scaling fortification effectively. Today’s progress in West Bengal shows how the food processing industry can lead the way in ensuring that safe, fortified, and high-quality foods reach every household,” added Dominic Schofield, Senior Director – Agri Food Systems, TechnoServe.

At the event, five fortified brands were officially introduced to consumers in West Bengal. KPS Agro Products launched its KPS Kitchen King Fortified Atta, reaffirming its commitment to providing safe and nutritious wheat flour. Gitakshi Mercantile Pvt. Ltd. introduced Gitakshi Fortified Rice, developed through modern milling practices and guided by the Agarwal family’s focus on quality and nutrition. Jasmine Rice Mill unveiled KPS Kitchen King Fortified Rice, highlighting its efforts to improve access to healthier rice for local households. Hanumanta Food Products Pvt. Ltd. launched Hanumanta Fortified Atta, expanding its existing range of Atta, Maida, Sooji, and Pasta. Bagaria Foods LLP presented fortified Atta offerings under its well-known Royal brand, giving consumers more nutritious options in their daily food choices.

These launches are expected to play a vital role in addressing anaemia and micronutrient deficiencies, which have remained persistent challenges in the state, especially among women and children. The discussions held during the event also highlighted how fortified foods can strengthen school meal programs, public distribution systems, and the commercial retail market.

As West Bengal advances its fight against hidden hunger, Millers for Nutrition reaffirmed its commitment to supporting millers with technical assistance, training, and market guidance to make fortified foods a mainstream reality for every household.

Building Model FRK Units: A Food Safety Management System Approach

TechnoServe, a global non-profit organization active in nearly 30 countries, is implementing the Inspiring Good Nutrition Initiatives Through Enterprise (IGNITE) program to promote large-scale food fortification.   TechnoServe has launched a groundbreaking initiative to establish Model Fortified Rice Kernel (FRK) units equipped with Food Safety Management Systems (FSMS) and ISO 22000 certification to enhance and sustain the quality of fortified rice kernels supplied through the Public Distribution System (PDS).

The project led by Abhishek Shukla, Country Program Manager – IGNITE India, envisions establishing six model FRK units in its initial phase, namely AJ Industries (Raipur), Creative Nutrition (Hyderabad), Shri Poornima Agro (Lucknow), Fortfit Food (Kolkata), Gandhi FRK (Fatehpur), and SVHG Agri Solutions LLP (Sangareddy). These units will serve as benchmarks, providing a platform for nearby FRK manufacturers, Centers of Excellence (CoEs), Technical Support Units (TSUs), and government delegations to visit, learn, and adopt international best practices in fortification, FRK manufacturing, food safety, and quality. As more FRK units join this journey, the impact will continue to grow — building trust, improving nutrition, and ensuring safer food for all.

Survey Insights and Challenges Identified (GAP Assessment)

A detailed survey across West Bengal, Uttar Pradesh, Chhattisgarh, and Telangana identified six key sites for the establishment of model units. The survey highlighted critical challenges such as:

1. Infrastructure & Facility Management

  • Inadequate infrastructure and storage conditions
  • Gaps in maintenance and cleanliness
  • Poor ventilation, lighting, and temperature control affecting product safety
  • Lack of proper waste disposal leading to cross-contamination risks

2. Hygiene & Sanitation

  • Weak hygiene, sanitation, and pest management practices
  • Limited awareness of personal hygiene protocols
  • Absence of proper cleaning schedules and monitoring systems
  • Inadequate training on food safety practices for workers

3. Systems & Process Control

  • Insufficient implementation of documented systems
  • Lack of control at critical points increases wastage and chances of defective batches
  • No proper traceability or recall system in case of defective products
  • Inconsistent calibration and maintenance of equipment leading to quality variations

4. Product Quality & Compliance

  • Fortified kernels may have inconsistent nutrient levels and higher chances of contamination
  • Variation in product appearance (size, shape, color) leading to consumer rejection
  • Reduced shelf life and stability of fortified kernels due to poor handling
  • Non-compliance can lead to audit failures, regulatory penalties, and loss of buyer trust

Addressing these areas is central to ensuring both the nutritional value and safety of fortified rice.

Building Capacity and Food Safety Culture

To strengthen systems sustainably, training programs are being conducted for employees at all units. These sessions focus on:

B

Building Capacity

  • Development of standard operating procedures (SOPs) for each critical process step.
  • Process validation to ensure consistent and safe FRK production.
  • HACCP-based manufacturing process streamlining through structured training and documentation.
  • Identification and implementation of Critical Control Points (CCPs), Operational Prerequisite Programs (OPRPs), and Prerequisite Programs (PRPs) to improve and sustain product quality.
  • Establishing traceability and documentation systems for raw material to finished product.
  • Periodic audits and mock drills (e.g., product recall exercises) to test system readiness.
  • Capacity building of quality control teams with modern tools and testing methods.
  • Regular training programs for workers, supervisors, and management on GMP, HACCP, and FSMS.
  • Engagement with external experts and regulatory bodies for continuous learning.

Fostering Food Safety Culture

  • Leadership commitment – management leading by example in prioritizing food safety.
  • Promoting accountability at all levels – every worker responsible for hygiene and safety.
  • Encouraging reporting of issues without fear of blame to ensure proactive problem-solving.
  • Displaying food safety awareness posters and visual reminders across the unit.
  • Recognition and reward systems for staff adhering to good food safety practices.
  • Building a “safety-first mindset” where product quality and consumer health take precedence over speed or cost.

Such capacity building ensures that food safety becomes part of the organization’s culture, not just a compliance requirement.

FSMS and ISO 22000 Implementation

Through Normes Decodees’ expertise in consulting, auditing, and training, FRK units are being guided to achieve ISO 22000 certification, creating a structured framework for:

  • Hazard identification and risk control
  • Consistent quality assurance across production
  • Regulatory compliance at both national and international levels
  • Increased consumer confidence and market credibility
  • Enhanced efficiency through reduced waste and better process control
  • Development of robust documentation and SOPs at different levels

Nutritional and Public Health Impact of FRK

By embedding Food Safety Management Systems (FSMS) into day-to-day operations, fortified rice kernel production achieves long-term reliability, sustainability, and public health impact.

The adoption of fortified rice kernel under FSMS ensures:

  1. Consistent Nutritional Value during production – Uniform enrichment with iron, folic acid, and vitamin B12 to ensure reliable nutritional benefits
  2. Improved Public Health Outcomes – Reduction in anemia and micronutrient deficiencies among vulnerable populations.
  3. Sustainable Health Gains – Strengthened immunity, cognitive growth, and overall well-being.
  4. Cost-Effective Nutrition Delivery – A scalable, affordable approach without requiring dietary changes.
  5. Stronger National Nutrition Programs – Supporting the Public Distribution System (PDS) and government-led initiatives.

ISO 22000-certified FRK units further safeguard nutrient stability and quality consistency through rigorous monitoring, validation, and control measures.

Vision for the Future

“The integration of FRK Manufacturing with ISO 22000 standards positions these Model FRK units as Centers of Excellence. These facilities not only demonstrate compliance and quality but also serve as models to inspire other FRK Units to adopt structured food safety practices”. says Abhishek Shukla, the driving force behind implementing robust Food Safety Management Systems in select FRK units across India’s major rice-producing states.

With continuous training, infrastructure strengthening, and robust FSMS adherence, the partnership between TechnoServe and Normes Decodees is driving a transformation of the fortified rice sector into a trusted, efficient, and sustainable industry.

This initiative reflects a shared commitment to advancing nutrition, food safety, and public health—paving the way for India’s fortified rice production to align with the highest global standards.

May 2025 Miller of the Month is Abhishek Agarwal, Director of Shyamatara Rice Mills, India

May 2025 Miller of the Month: Abhishek Agarwal – Director of Shyamatara Rice Mills, India

1.  What inspired Shyamatara Rice Mills to venture into fortified rice production?

Shyamatara Rice Mills (P) Limited has played a pivotal role in improving the nutrition space of the people of West Bengal since 2005. Our family being present in the rice milling industry for the past 47 years has adopted and understood the needs of the market as and when the market demanded a change. With the food quality being deteriorated day by day, our focus changed to how we can provide nutrition through supply of fortified rice in the open market in West Bengal in the variant which is most consumed by the people of Eastern part of India.   

Our May 2025 Miller of the Month is Abhishek Agarwal, Director of Shyamatara Rice Mills, India

2.  Can you share the challenges and successes you’ve faced during the launch of Bengal Crown Fortified Rice?

Our venture into fortified rice in West Bengal was a decision made consciously over the past 6 months after realizing the true need of the product in the open market. Being one of the first movers in West Bengal for this product, our main challenge was to ensure our marketing is such that we are able to convince the consumers about the importance of Fortified Rice and how just by adding it in your daily diet, there is a stark difference in their vitamins, zinc and Iron Levels which are crucial in the overall health for a human.

3.  How do you see fortified rice contributing to addressing micronutrient deficiencies in West Bengal?

Fortified Rice has already been quite a success story for the Indian Government ever since it has been implemented in the rice supplied for the Public Distribution System. Almost 65% Indians consume PDS supplied fortified rice in India. Our focus is on the remaining 35%. Almost 1/3rd of the population being exposed to malnutrition because of non consumption of fortified rice is a huge number. We can surely address low Iron and Vitamin levels strongly as it is the most economical way of getting a balanced diet across all socio-economic groups.

4.  What role do you think millers play in ensuring nutrition security, and how can we collaborate further?

Millers play a very crucial role in ensuring nutrition security for all as the Government has trusted the milling stage in the whole cycle to ensure true and fair fortification of staples. We as millers have to ensure we are able to keep the Government’s trust. In the future, we can collaborate with NGOs, Government agencies and industrial bodies to ensure fortification is understood and accepted by every consumer.                                                       

5.  Looking ahead, what are your plans for expanding fortified rice production and distribution?

We have already introduced fortified rice across most varieties of non basmati rice processed by us and most of the products are available on E- commerce platforms like Amazon and Flipkart. Going forward, we envision that fortified rice will be accepted at such levels in the open market that there will be only fortified rice production and distribution across all variants processed by us.

 6.  Any message for our readers, particularly those interested in nutrition and fortification?

The whole community collectively has to ensure acceptability of fortified staples across all consumer levels. Consumer awareness holds the key to ensure success of this dietary change in our daily lives which we want to bring. There is a vey big opportunity for fortified staples if marketed well and accepted by consumers. Entry of more and established players will only help in achieving the motto of bringing fortified food in every plate across the globe. 

Sri Padmalaya Rice Mill Launches ‘Aarogya’ Fortified Rice at Kakinada Round Table; Momentum Builds for Fortified Staples Across India

Kakinada, Andhra Pradesh — In a significant step toward improving nutritional security, Sri Padmalaya Rice Mill unveiled its new fortified rice brand, Aarogya, during the Rice Millers Round Table event held recently in Kakinada. The fortified rice is enriched with five essential micronutrients, aligning with India’s broader public health push to combat malnutrition. The millers roundtable brought together key stakeholders—including rice millers, nutrition experts, and government representatives—to assess the current landscape of rice fortification, address market challenges, and explore strategic opportunities for growth in the region.

Interest in fortified staples continues to grow, with several millers from Kolkata also announcing plans to introduce their own fortified rice and wheat flour brands in the near future. This marks a significant shift in the grain processing industry, as fortified foods gain traction not just in Andhra Pradesh but across the country. Keynote speakers at the event included Dr. Rajan Sankar, Senior Advisor at TechnoServe, and Judy Boucek, Nutrition Improvement Lead at dsm-firmenich. Both shared valuable insights on the science and policy of rice fortification, and emphasized its role in addressing micronutrient deficiencies among large segments of the population. “With fortified staples, we’re not just processing food—we’re delivering better health to millions,” said Dr. Sankar. “It’s encouraging to see millers stepping up and becoming partners in this important mission.”

As India accelerates its efforts to scale up rice fortification, initiatives like Aarogya serve as promising examples of how private sector players can contribute to national nutrition goals.

Stay tuned—more fortified brands are on the horizon as India’s staple food landscape continues to evolve toward better health and well-being for all.