February 2025 Miller of Month: Iddi Mvungi, Bakhresa Millers, Tanzania

Food vehicle: Wheat Flour, Maize Flour

February’s Miller of the Month Iddi Mvungi, Compliance Manager for Bakhresa Millers, talks about the company’s commitment to fortification and advice to fellow millers.

Can you talk about your commitment to food fortification?

At Bakhresa, our commitment to food fortification is rooted in the belief that enhancing the nutritional quality of staple foods like wheat flour can significantly improve public health. By incorporating essential nutrients into our flour, we aim to combat malnutrition and support healthier communities. Our focus on fortification not only aligns with regulatory standards but also reflects our dedication to providing Tanzanians with high-quality products that contribute to their well-being.

How has joining Millers for Nutrition impacted your business?

The technical assistance we receive from Millers for Nutrition has been transformative for our operations. Their expertise in flour fortification and industry best practices has enabled us to enhance the quality of our products, streamline our processes, and ensure compliance with nutritional standards. This support has not only strengthened our market position but also built consumer trust in our fortified offerings. By collaborating with Millers for Nutrition, we have improved our operational efficiency and reduced costs associated with fortification, allowing us to pass those savings on to our customers.

How do you inform consumers about the benefits of fortified flour?

Educating consumers about the advantages of fortified flour is a crucial part of our mission at Bakhresa. We recognize that many consumers may choose cheaper alternatives without understanding the nutritional benefits they forgo. To address this, we train our sales and marketing teams on the importance of consuming adequately fortified products. By partnering with organizations like Millers for Nutrition, we aim to amplify our messaging through targeted communication strategies that inform the public about how fortified flour can positively impact their health. Our goal is to empower consumers with knowledge so they can make informed choices that enhance their well-being.

What advice do you have for other millers?

My advice to fellow millers is to embrace food fortification as a vital component of your business strategy. Prioritizing the nutritional content of your products not only benefits public health but also differentiates your brand in a competitive market. Stay open to innovation and continuously seek out training and collaboration opportunities, such as those offered by Millers for Nutrition. By doing so, you can enhance your operational efficiency and ultimately contribute to a healthier population while ensuring the sustainability of your business.