Sri Padmalaya Rice Mill Launches ‘Aarogya’ Fortified Rice at Kakinada Round Table; Momentum Builds for Fortified Staples Across India

Kakinada, Andhra Pradesh — In a significant step toward improving nutritional security, Sri Padmalaya Rice Mill unveiled its new fortified rice brand, Aarogya, during the Rice Millers Round Table event held recently in Kakinada. The fortified rice is enriched with five essential micronutrients, aligning with India’s broader public health push to combat malnutrition. The millers roundtable brought together key stakeholders—including rice millers, nutrition experts, and government representatives—to assess the current landscape of rice fortification, address market challenges, and explore strategic opportunities for growth in the region.

Interest in fortified staples continues to grow, with several millers from Kolkata also announcing plans to introduce their own fortified rice and wheat flour brands in the near future. This marks a significant shift in the grain processing industry, as fortified foods gain traction not just in Andhra Pradesh but across the country. Keynote speakers at the event included Dr. Rajan Sankar, Senior Advisor at TechnoServe, and Judy Boucek, Nutrition Improvement Lead at dsm-firmenich. Both shared valuable insights on the science and policy of rice fortification, and emphasized its role in addressing micronutrient deficiencies among large segments of the population. “With fortified staples, we’re not just processing food—we’re delivering better health to millions,” said Dr. Sankar. “It’s encouraging to see millers stepping up and becoming partners in this important mission.”

As India accelerates its efforts to scale up rice fortification, initiatives like Aarogya serve as promising examples of how private sector players can contribute to national nutrition goals.

Stay tuned—more fortified brands are on the horizon as India’s staple food landscape continues to evolve toward better health and well-being for all.