Unlocking Kenya’s $19.8 Billion BoP Market: Millers Step Up to Serve the Underserved

On the 3rd of July in Nairobi, Kenya, Millers for Nutrition alongside the National Duka Organization (NDO) and the Cereal Millers Association (CMA), hosted a dynamic workshop that brought together 40 senior leaders, including directors and sales executives from 21 milling companies. The goal: to spotlight the enormous, yet largely untapped, potential of Kenya’s Base of the Pyramid (BoP) market.

Representing 70% of the national population and valued at an estimated $19.8 billion, the BoP market offers a game-changing opportunity for millers, particularly in delivering safe, adequately fortified foods. Despite its size and strategic importance, this market remains underserved, with poor access to fortified products.

The workshop delivered more than just insights. Participants visited low-income neighbourhoods in Nairobi, experiencing firsthand the gaps and possibilities at the last mile. They engaged directly with duka owners and consumers and were introduced to NDO’s aggregation model, a logistical innovation designed to simplify distribution to micro-retailers and reduce barriers for processors aiming to serve this segment.

This high-impact engagement not only strengthened market awareness among millers but also aligned directly with the Millers for Nutrition program’s mission: to scale access to fortified foods where they’re needed most. By opening new pathways into the BoP market, the workshop marked a critical step toward advancing both business growth and better nutrition outcomes for millions of Kenyans.