New Boogaloo’s Breakthrough: Mastering Fortification and Expanding Markets

For New Boogaloo Limited of Tanzania, fortifying maize flour was initially a struggle. Despite having the right machinery and fortificants, the company faced challenges meeting rigorous quality benchmarks the Tanzania Bureau of Standards set.

“It was hectic and frustrating,” says Production Manager Secilia Katisha. “We had all the components, but the challenges persisted.”

The turning point came when Secilia attended a sectorwide training organized by Millers for Nutrition that focused on helping millers fortify staple foods like maize flour, wheat flour and edible oil. From the training, New Boogaloo was connected to industry experts and received targeted technical assistance.  

“The assistance from Millers for Nutrition helped us a lot,” Secilia says. “We have a better understanding of the mixing process and since then, our products have successfully met all quality benchmarks.”  

The impact of the technical assistance, including approval from the Tanzania Bureau of Standards, allowed the company to access new markets in Dar es Salaam and Mwanza, reaching more customers with fortified maize flour. 

The company also realized significant savings. 

“We had spent a lot of money on sampling, recruiting and training technicians and testing,” Secilia says. “Now, we are not only saving money but also working in peace. The training saved us time, money and a lot of stress.”  

Beyond the financial benefits, employees gained a stronger sense of control over operations. “We are no longer worried about failing tests,” Secilia says. “If an issue arises, we know how to troubleshoot and solve it. Our employees are more confident, and production runs smoothly without interruptions.”  

Secilia’s advice to other millers is clear: “Don’t waste time complaining or guessing what went wrong. Reach out to Millers for Nutrition for support. If I had known earlier, I could have solved our challenges much sooner.”