Big News! Fortified Wheat Flour is now available in open markets!

Ahmedabad, December 19, 2024 – In a significant move to address micronutrient malnutrition, Gujarat Roller Flour Millers Association (GRFMA), Fortify Health, and Millers for Nutrition held a joint training workshop on “Wheat Flour Fortification” in Ahmedabad.

The event brought together stakeholders from the food industry, government, and civil society to discuss ways to promote wheat flour fortification and increase fortified staple products in the market.

A key highlight was the launch of fortified wheat flour by several key millers affiliated with GRFMA. The products will be available in SKUs of 5 to 50 kg in open markets. The fortified flour will help combat malnutrition for the nation’s population. According to the World Health Organization and the Global Hunger Index, approximately 35.5% of children under five are stunted, while 18.7% are wasted. Furthermore, in India, anaemia affects nearly 50% of women, 25% of men, and 67% of children under five, while 60% of the population suffers from vitamin D deficiency and 20% of adolescents lack sufficient vitamin A. Hence prioritizing nutrition is essential; a well-nourished workforce sustains effective human capital, economic growth, and social progress. 

“We are committed to supporting this initiative, which has the potential to improve the health and well-being of millions of people in India,” said Mr. Vipul Rana, Designated Officer, Food Safety and Drug Administration.

The event featured presentations and interactive sessions with experts from the food industry, government, and civil society and offered millers an opportunity to share their experiences and challenges related to wheat flour fortification.

“Wheat flour fortification is a critical step towards combating micronutrient malnutrition in India,” said Mr. Ramesh Saraf, President, GRFMA. “We are committed to promoting this initiative and working with our partners to make fortified staple products widely available in the market.”