Millers for Nutrition Participates in Market Linkages Forum: Enabling Last Mile Distribution

Visa Foundation’s implementing Inclusive Growth Strategies, along with Technoserve and Millers for Nutrition recently organized the inaugural Market Linkages Forum. This event brought together stakeholders from across Kenya’s food system to address a critical challenge of providing nutritious foods to every Kenyan, regardless of location or income. 

The forum focused on the impact of technology in revolutionizing last-mile distribution. Speakers from various sectors highlighted how digital tools enable businesses to connect with consumers more efficiently.

“Our mission is to make fortified, nutritious food accessible to everyone, not just a privileged few,” stated Kris Ansin, TechnoServe’s Country Director. “We are working collaboratively to create a more inclusive, efficient, and equitable food distribution network.”

This ambitious goal requires a concerted effort from various stakeholders. Joyce Njogu, Head of Consulting and Business Development at the Kenya Association of Manufacturers, emphasized the importance of cooperation: “By fostering collaboration across the entire value chain, we can effectively tackle critical challenges such as logistics, storage, and quality control. “Together, we can enhance efficiency and ensure products reach consumers in time and at a competitive price.”

Technology also plays a critical role in expanding access to markets.  “Technology platforms are becoming game-changers, giving Small and Medium-Sized  Enterprises easier entry into markets and helping them build their brands, ensuring they remain competitive,” said Elizabeth Cushny, Regional Program Quality Manager for TechnoServe. 

The event was sponsored by the Visa Foundation and Gates Foundation, with support from  Millers for Nutrition.The increased focus on quality has also boosted employee morale and fostered a positive work environment leading to enhanced productivity. “The Technical Assistance provided through Millers for Nutrition has not only improved our operational efficiency but also significantly enhanced the work experience for our employees, said Kelvin Chepkener “The combination of improved safety, clearer processes, and a shared goal has created a more positive, engaged, and productive workforce.”